The "Religion of Fashion" on the street

Alternate and Unique Fashion is latest in the ever evolving fashion world. Today people want to look stylish, fresh, unique and want to feel good about it inner self. So fashion is moving in conscious way. Mass fashion pick is identified not on fashion ramps but on streets and on Instagram. Fashion ramps are not the mainstream - they are unexpected and non existent in the true world. And let me tell you there is no Fashion Rule absolutely not, If there is any Eff Off it.

You will never happen to see that cool stripe or toe rings or mood rings or that jazzy bracelets coming from the fashion ramps. These all are invented and adopted from the streets and we will always wonder who was the fashion designer for it as no skinny model would be clapping from the behind !!! Street fashion is very creative as it rises from the expression of individualism where in the adopter customises according to personal liking and destroys the mass fashion trend to make way for self. It is usually very creative and highly trendy. The success of street fashion has been so much that even many top designer brands scout on street to catch it early for adoption. Street fashion is blend of personality and attitude with dare to bare what you like. It unconsciously challenges the might and empire of multi billion dollar fashion world





IMPACT OF SOCIAL MEDIA ON STREET FASHION

The phenomenal rise of street fashion is largely attributed to social media which has acted as a perfect catalyst to spread the street photography globally with tools like Pinterest, Instagram, Facebook, Twitter and even personal blogs. It is a well accepted observation that photographs taken out of fashion studios are getting more popular than those inside it. Because it is non conventional, expressed with freedom and pertinent to the self. Fashion publishers today are more open to fashion on street after shedding their initial reservations. Personal styling is evolving as challenger to the established well organized fashion world.

IS STUDIO FASHION ON RETREAT

Actually Not.. High fashion which emerges from the fashion studio is smart enough to adopt fashion trends from anywhere and everywhere. Today designers and photographers are out on road with eagle eye to capture trends on on the street and this is what can make them stay relevance. The replica from the street with added value is making the studio fashion survive and score brownies in the upcoming fashion trend.


EMERGENCE OF STREET FASHION

Though it is very difficult to track how and where the street fashion trend emerged. However, off late the imagination was caught by many mass brands who took the opportunity to cash on mass fashion. The success of Zara, Topshop, M&S, H&M, Forever 21, Next etc attributes to their eagerness to pounce upon the fashion trends much faster and in much economical way than hi fashion studio counterpart. This segment keeps the pace of street fashion as well as inspiration taken from fashion studios. The blend of fashion studio and street fashion sometimes delivered products beyond imagination of success. There are numerous examples of some fashion trends making rage in the fashion world.

Mandate : Street Fashion is here to exist and inspire the fashion world in big way.